Short-form videos are the number one marketing strategy today, but which platform is the best for growing your business?

The answer... is complicated.

We’ve all heard the saying, “You get what you pay for.” It’s true in most cases. However, when it comes to Facebook ads, there are ways to save money and still get a good ROI.

Finding the best can be hard when you don't know what you are looking for. We pulled together our New YouTuber Gear List to help you save time and start creating better content today.

Handles are a new identification option for your YouTube channel. Unlike channel names, though, YouTube Handles will be 100% unique from channel to channel.

Top-ranking YouTubers use Search Engine Optimization (SEO) strategies to keep their videos on top of the search results list. The YouTube SEO algorithm is set to organize search results in each search category. It also ranks the best videos for each search. So, for your videos to gain more views, you need to optimize them to be ranked near or at the top.

1Password is so easy to use! Simply add it to your web browser and log in with your master password one time, and it will autofill your passwords across the internet. So instead of needing to find your password to log in, you can simply tap the 1Password icon, and it'll log in for you.

The adage "time is money" is especially true for small businesses. Whether you are meeting with a potential client, planning your next marketing campaign, or discussing new product ideas, it's important to make every second as efficient as possible. 

Being in the zone all the time is no easy task. Creativity takes effort and practice, but it's not something you either have or don't have. It's a long battle and research shows that you actually improve through trial and error.

So, before you close your laptop and call it a day, check out these tips that will help you exercise your creative muscle. Your best idea just needs a little push!

It’s 2021, the internet is thriving and so are small businesses that are utilizing all it has to offer. There is Facebook, Twitter, Instagram, Google Business, directory sites, and a plethora of other ways to promote your business online. So, with all those options do you really even need a website?

The TLDR answer is yes. It is literally that simple.

How do you choose which social media platform is right for you? Understanding the top social media platforms, building a social media marketing strategy, and identifying your target audience will allow you to be successful in choosing the best social channels for your small business.

These are unprecedented times. COVID-19 has already changed so many lives and will be talked about for years to come. It’s a true “when I was your age” story to tell our grandchildren. But for now, we are looking for ways to carry on. As small business owners, we can’t stop working just because of social distancing. So, our Red 11 Media team has pulled together 3 tips for running your business remotely.

Lead generation is something all small businesses need and it doesn’t always come easily. Whether you know the term, you are certainly familiar with the concept. So, what is lead generation? “It's a way of warming up potential customers to your business and getting them on the path to eventually buying.”

We recently found out about a new solution to a problem we didn't know we had: HP Instant Ink. HP quietly put fancy tech in their newest printers so that the printers could spy on us! The printers now know when we're running low on ink and, if you set up an HP Instant Ink account, automatically send you ink cartridges before you run out.