Video Content Doubles Monthly Revenue
MAKING A NICHE, BOAT DETAILING BUSINESS SHINE WITH A CONTENT STRATEGY THAT INCREASED REVENUE BY 200%.
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From start to finish, our team conducted in-depth market research and a thourough content audit to build a strategic roadmap that aligned with Marine Detail Supply Tampa Bay’s goals.
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Our team put together a project timeline, schedule, and milestone tracker to ensure benchmarks were being met.
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Our creative team brought Marine Detail’s vision to life through videography, photography, social media curation, and copywriting.
THE END GOAL:
A content plan that would double monthly revenue by the end of 2022.
WHAT OUR CONTENT AUDIT REVEALED:
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Marine Detail Supply Tampa Bay wasn’t posting new content regularly which drastically slowed its growth.
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The content that was being shared didn’t align with their target market’s values. Detailers seek educational content that informs and teaches them something new. Marine Detail Supply needed to begin sharing their expertise with customers to build credibility.
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In niche markets like boat detailing, competition on search and YouTube is especially low. Marine Detail Supply was missing out on an opportunity for rapid growth by not posting keyword-rich videos and blog posts on trending topics.
Our Strategy:
In addition to acquiring new customers, Marine Detail Supply Tampa Bay wanted to generate a loyal following that would use their products repeatedly. Our agency decided to pursue a flywheel strategy with customer retention and new leads top of mind.
We’d reach Marine Detail Supply’s audience at every stage of the buyers’ journey, ensuring each tactic brought traffic to the site leading to conversions and repeat purchases.
The cumulative result of this flywheel strategy turned Marine Detail Supply into a thriving eCommerce business with solid customer retention, increased new leads, and an engaged community of followers who enjoyed learning about their products.
Creative Direction
the results:
From September 2021 to March 2022, Marine Detail Supply saw a quick increase in sales. In total, revenue doubling their monthly sales in only 7 months.
