About Red 11 Media
Red 11 Media was originally founded as a video-centric, full-service marketing agency based in Des Moines, Iowa, serving small businesses and mid-size companies across the Midwest.
For years, our work focused on building practical marketing systems through execution.
That included producing commercial video content for web and broadcast, creating product photography and staff photography, developing websites, and supporting businesses with strategic marketing plans designed to drive real-world results.
Working closely with clients across a wide range of industries gave us firsthand exposure to how content performs outside of theory. We saw what worked, what failed, and why.
More importantly, we saw how video, messaging, and distribution decisions impacted growth over time—not just in analytics dashboards, but in actual business outcomes.
This experience is the foundation of everything Red 11 Media publishes today.
From Execution to Education
Years of hands-on production and marketing work revealed a consistent pattern: most creators and businesses weren’t failing because they lacked effort or creativity. They were failing because they lacked clear information about how content platforms functioned and how audiences behaved.
As content creation shifted toward YouTube, podcasting, and owned media platforms, Red 11 Media’s focus naturally evolved. The same principles that applied to commercial video and marketing, clarity, consistency, audience understanding, and long-term thinking, were even more critical in creator-led ecosystems.
That transition led to a shift in purpose.
Rather than continuing as a traditional agency, Red 11 Media moved toward education, documenting what we had learned through years of production, marketing, and platform experimentation, and turning those insights into resources that creators could use independently.
Why Experience Matters
The educational content published on Red 11 Media is not theoretical. It is informed by years of:
Producing video content under real constraints
Working with businesses that required measurable outcomes
Adapting strategies as platforms and algorithms evolved
Seeing the long-term effects of consistency versus short-term tactics
This background allows Red 11 Media to approach YouTube growth, podcast production, and content creation with realism rather than hype.
We understand how creative decisions intersect with strategy, and how execution compounds over time.
That perspective is what allows us to explain not just what to do, but why certain approaches continue to work.
Connect with us
Welcome to Red 11 Media! We are so glad you are here. We’d love to talk more about your video marketing needs. Please fill out this form or send us an email to get the conversation started.
Contact
info@red11media.com
515-441-5431