Content Strategy Increased Views and Revenue
From thousands to millions of monthly views.
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For nearly two years, we’ve worked on Ron Spomer’s monetization strategy. We revisit it with fresh eyes every month and adapt to growth opportunities.
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Our team manages all marketing projects from beginning to end. We break goals down into tasks, and track all creative deliverables to ensure that Ron's goals are met on time and within budget.
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We’ve brought Ron’s vision to life through videography, social media content curation, and a new website where his loyal audience can find over 600 pieces of content to read or watch.
THE END GOAL:
A monetized YouTube channel that would bring in thousands in monthly adsense revenue.
A full-service, monthly content plan that is regularly optimized.
Creative direction and implementation.
WHAT OUR CONTENT AUDIT REVEALED:
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When we met Ron, he didn’t have a clear idea of how he wanted to share his knowledge. Although his written content was perfect for his niche, he wasn’t sharing it consistently or using social platforms to their full potential.
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Our team learned early on that Ron Spomer Outdoors was missing key monetization opportunities that could rapidly increase revenue.
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The lack of consistent, high-value content made it difficult for Ron to build trust with his audience.
Our Strategy:
The two bottlenecks that were limiting Ron Spomer Outdoors from reaching its full potential were a lack of consistency and not leveraging multiple monetization opportunities. Our team helped Ron create an optimized content roadmap that allowed him to give his online audience consistent value.
Our team decided to focus on those two factors when building Ron's strategy. We set up an ongoing content plan with deadlines, milestone tracking, and an organizational structure that would give Ron the tools he needed to deliver high-value content 4-5 times a week.
This really got the ball rolling. His audience began growing and tuning in regularly. Once Ron's growth began to skyrocket, our team began to add new income channels. Among those channels were a new Podcast channel, a Patreon account, affiliate marketing, and a members' only area on his website.
Creative Direction
Ron Spomer gif
VIDEO CONTENT
the results:
From July 2020 to March 2022, Ron Spomer Outdoors quadrupled its subscriber base and saw thousands in additional monthly revenue.
