E-Commerce Growth From YouTube Channel

from 1,000 to 147,000 subscribers on youtube

Video Editing

Our team produced three new videos a week for Standing Stone Kennels from 2018 to 2022.

Project Management & Coordination

Our team managed all YouTube video projects from beginning to end. We handled thumbnail creation, keyword research, and other optimization pieces to ensure every video produced performed.

Strategy Consultation

We met with Ethan & Kat once a week to go over how content was performing and how they could continue to diversify their income channels to increase their earning potential as content creators.

THE END GOAL:

• A monetized YouTube channel
• A thriving e-commerce dog training store

THE Strategy:

After speaking to the Standing Stone creators about their goals, our team got to work building out a concrete strategy that would deliver tangible outcomes.

The first step consisted of producing high-quality and high-value videos that followed a consistent posting schedule. These videos were optimized for high-ranking keywords that targeted their audience’s interests. To accelerate growth, we recommended they stick to three videos a week to really get the ball rolling.

Once we began seeing their subscriber count jump, we suggested they continue to build on their growth by creating a Patreon account and podcast to diversify their income streams. Sponsorship and affiliate partnerships started to pour in, which presented a new opportunity: a branded e-commerce store. The launch was a success, and Standing Stone’s profit margins really took off when they began promoting their products in training videos.

Videos

the results:

Standing Stone grew its YouTube subscriber base by over 100,000 people. Standing Stone Kennels has also become a successful e-commerce business. Standing Stone Kennels has increased its earnings by over 500% in two years!