In an effort to compete with short-form video giants like Tik Tok and Instagram Reels, YouTube has joined the club with its own short-form video platform. YouTube Shorts was officially launched in 2021, and today it has overtaken Tik Tok's user base, with over 1.5 billion users tuning in every month.

Thumbnail creation is one of those things you probably do without thinking about it—until you realize how important it actually is. 

YouTube thumbnails are the first thing people see when they discover your video, so it's important to create eye-catching thumbnails that convey what the video is about in just a few seconds. While there's no magic formula for creating the perfect thumbnail, there are some basic guidelines you can follow to ensure that your video gets noticed.

Short-form videos are the number one marketing strategy today, but which platform is the best for growing your business?

The answer... is complicated.

We’ve all heard the saying, “You get what you pay for.” It’s true in most cases. However, when it comes to Facebook ads, there are ways to save money and still get a good ROI.

Finding the best can be hard when you don't know what you are looking for. We pulled together our New YouTuber Gear List to help you save time and start creating better content today.

Handles are a new identification option for your YouTube channel. Unlike channel names, though, YouTube Handles will be 100% unique from channel to channel.

Top-ranking YouTubers use Search Engine Optimization (SEO) strategies to keep their videos on top of the search results list. The YouTube SEO algorithm is set to organize search results in each search category. It also ranks the best videos for each search. So, for your videos to gain more views, you need to optimize them to be ranked near or at the top.

1Password is so easy to use! Simply add it to your web browser and log in with your master password one time, and it will autofill your passwords across the internet. So instead of needing to find your password to log in, you can simply tap the 1Password icon, and it'll log in for you.

The adage "time is money" is especially true for small businesses. Whether you are meeting with a potential client, planning your next marketing campaign, or discussing new product ideas, it's important to make every second as efficient as possible. 

Being in the zone all the time is no easy task. Creativity takes effort and practice, but it's not something you either have or don't have. It's a long battle and research shows that you actually improve through trial and error.

So, before you close your laptop and call it a day, check out these tips that will help you exercise your creative muscle. Your best idea just needs a little push!

It’s 2021, the internet is thriving and so are small businesses that are utilizing all it has to offer. There is Facebook, Twitter, Instagram, Google Business, directory sites, and a plethora of other ways to promote your business online. So, with all those options do you really even need a website?

The TLDR answer is yes. It is literally that simple.