YouTube Management and Strategy
A plan for what to make, the team to make it, and a channel that earns.
Strategy first, then the work to back it up.
Most channels don’t stall because of bad editing. They stall because nobody is deciding which videos to make, what to call them, and what each one is supposed to do for the business.
We start there. Red 11 Media is a small team led by Silas Pippitt, with 15+ years of client video work and channels we’ve helped grow past 100,000 subscribers. We set the strategy on a monthly retainer, and when you want it, our team also edits, packages and uploads the videos so you can focus on filming.
What we work on with you
- Content strategy. A plan built on your analytics, your audience and what’s working in your niche right now.
- Titles and thumbnails. We review packaging before every upload, because it decides whether anyone clicks.
- YouTube SEO and search. Topics and wording people actually search for, so videos keep getting found after launch week.
- Shorts. When they help your channel, how often to post, and how to cut them from long videos you already have.
- Monetization. Sponsors, affiliate programs, memberships and products that fit your audience.
- Editing and uploads (optional). You send the footage; we edit, design the thumbnail, write the title and description, and schedule the upload.
- A monthly review of what moved, what didn’t, and what we change next.
We work with a small number of clients at a time, so you get the same people every month.
22,000 new subscribers in 30 days
A one-Short-a-day plan for Ron Spomer Outdoors brought 6.1 million views in a month
THE END GOAL:
- Increase views by 50%
- Increase subscribers to 200,000
- Increase channel revenue by $2,000
OUR STRATEGY:
Ron Spomer Outdoors had a steady and loyal following but needed the extra push to speed up growth. Red 11 Media put together a thirty-day YouTube Shorts content plan to help meet this goal. Our social media content creation team got to work editing and posting one Short a day for thirty days.
Like TikTok and Instagram, YouTube has started to push its short video platform, YouTube Shorts. More and more YouTube viewers are discovering new channels and content through Shorts rather than traditional YouTube SEO tactics.
We proposed an intense Shorts plan to put the Ron Spomer Outdoors channel in front of new faces daily. Our team edited, keyword-optimized, and posted seven Shorts a week for thirty days, and the results were truly amazing.
THE RESULTS:
Posting one short a day had a massive impact on the Ron Spomer Outdoors YouTube channel. His subscriber base went from 187,000 to 209,000 in 30 days and views increased by 468%, with a total of 6.1 million views. As a result, the channel made over $3,000 more than it usually does.
Long-term channel growth
Standing Stone Kennels grew from 1,000 to 235,000 subscribers on YouTube
THE END GOAL:
- A monetized YouTube channel
- A thriving e-commerce dog training store
OUR STRATEGY:
Our team produced three new videos a week for Standing Stone Kennels from 2018 to 2022. Our team managed all YouTube video projects from beginning to end. We handled thumbnail creation, keyword research, and other optimization pieces to ensure every video produced performed.
We met with Ethan & Kat once a week to go over how content was performing and how they could continue to diversify their income channels to increase their earning potential as content creators.
After speaking with the Standing Stone about their goals, our team got to work building a concrete strategy that would deliver tangible outcomes.
The first step consisted of producing high-quality and high-value videos that followed a consistent posting schedule. These videos were optimized for high-ranking keywords that targeted their audience’s interests. To accelerate growth, we recommended they stick to three videos a week to get the ball rolling.
Once we began seeing their subscriber count jump, we suggested they continue to build on their growth by creating a Patreon account and podcast to diversify their income streams. Sponsorship and affiliate partnerships started to pour in, which presented a new opportunity: a branded e-commerce store. The launch was a success, and Standing Stone’s profit margins took off when they began promoting their products in training videos.
THE RESULTS:
Standing Stone grew its YouTube subscriber base by over 100,000 people. Standing Stone Kennels has also become a successful e-commerce business. Standing Stone Kennels has increased its earnings by over 500% in two years!
Ready to talk about your channel?
Tell us where your channel is now and where you want it to be.
Frequently asked questions
Do you edit and upload videos?
Yes, if you want us to. Some clients have us handle editing, thumbnails and uploads along with the strategy. Others have their own editor, and we focus on the plan, the packaging and the results.
How does the retainer work?
It’s a monthly engagement with regular strategy calls, upload reviews and a monthly results review, plus editing and uploads if you add them. We work with a small number of clients at a time, so you get the same people every month.
Do you help with YouTube Shorts?
Yes. Shorts brought Ron Spomer Outdoors 6.1 million views and 22,000 new subscribers in 30 days. We’ll tell you whether Shorts fit your goals and how to make them from footage you already have.
Do you work with podcasts too?
Yes. We consult on video podcasts the same way, and we also offer full podcast production.
Who is this best suited for?
Businesses whose YouTube channel isn’t bringing in customers yet, and creators who are past the beginner stage and want help with strategy and income. If you’re just starting out, our free guides are a better first step.