Promoting MyDART App With Video Production
DES MOINES AREA REGIONAL TRANSIT (DART)
The MyDART app is your all-in-one tool for riding DART, the Des Moines area bus system. Plan your trip, get bus times and buy bus passes all in one mobile app. Available on Android and iOS.
Red 11 Media created this two-part video project with DART to promote the app. The first video served strictly as promotional video to inform the greater Des Moines area of the new app. The second video was designed to instruct new users how the app functioned and all the features it offered. Using animation allowed for cleaner transitions and greater clarity on how the app functioned.
The decision to use animation was a deliberate one. With a product like a mobile app, live-action footage can only show so much, animation gave us the freedom to highlight specific buttons, flows, and features in a way that was visually intuitive and easy to follow. No confusing screen recordings, no talking heads. Just clear, engaging visuals that walked users through exactly what they needed to know.
The result was two videos that worked together as a complete launch campaign ,one to build awareness, one to drive adoption. DART came to us with a great product. Our job was to make sure people knew it existed and felt confident using it from day one.
