In an effort to compete with short-form video giants like Tik Tok and Instagram Reels, YouTube has joined the club with its own short-form video platform. YouTube Shorts was officially launched in 2021, and today it has overtaken Tik Tok's user base, with over 1.5 billion users tuning in every month.

Thumbnail creation is one of those things you probably do without thinking about it—until you realize how important it actually is. 

YouTube thumbnails are the first thing people see when they discover your video, so it's important to create eye-catching thumbnails that convey what the video is about in just a few seconds. While there's no magic formula for creating the perfect thumbnail, there are some basic guidelines you can follow to ensure that your video gets noticed.

Short-form videos are the number one marketing strategy today, but which platform is the best for growing your business?

The answer... is complicated.

Handles are a new identification option for your YouTube channel. Unlike channel names, though, YouTube Handles will be 100% unique from channel to channel.