Promoting MyDART App With Video

DES MOINES AREA REGIONAL TRANSIT (DART)

The MyDART app is your all-in-one tool for riding DART, the Des Moines area bus system. Plan your trip, get bus times and buy bus passes all in one mobile app. Available on Android and iOS.  

Red 11 Media created this two-part video project with DART to promote the app. The first video served strictly as promotional video to inform the greater Des Moines area of the new app. The second video was designed to instruct new users how the app functioned and all the features it offered. Using animation allowed for cleaner transitions and greater clarity on how the app functioned.